AI doesn't fix broken execution.
But it can turn solid execution into competitive advantage.
I help CXOs and Transformation Leaders figure out where AI genuinely improves execution, and where it doesn't.
That takes more than an AI strategy. It takes 25 years fixing execution top to bottom, and deep hands-on experience across every major AI platform - as a user and a builder.
Not sure which to start with?
If your main concern is hitting current goals, the Execution Diagnostic is the place to start.
If the board is asking about AI, start with AI Readiness.
If both feel relevant, email me and I'll help you figure out the right approach.
Why ExcellGrowth
The combination of strategy, transformation experience, and hands-on AI is rare. The willingness to give a straight answer is rarer still.
Most AI consultants come from a technology background. Most execution consultants come from an operational one. Few have done both from the inside. I've spent 25 years working on strategy, transformation, and operational improvement in complex organisations. I've also been building with AI since it became viable, not just advising on it. That combination means I can tell you where AI genuinely fits in your operations, design the pilot to prove it, and make sure the change actually sticks.
Measurable
outcomes (financial)
Utilities sector: diagnosed a key end-to-end process, identified 20% / £5M p.a. improvement potential. Formed and coached a cross-functional team to deliver £1M+ in benefits within the first few months by fixing priorities, decisions, and weekly rhythm.
Measurable
outcomes (capability)
Large retailer: founding member of an award-winning transformation programme. Designed and led a capability transfer model embedding operational excellence with 24,000 colleagues from regional leadership to store level across USA over 18 months.
Direct engagement every time
I work directly with every client on every engagement. No delegation to junior consultants. You get 25 years of operational experience and practical AI know-how in the room, not a senior face on the pitch and someone else on the work.
Honest assessment, not a sales pitch
I'm not trying to sell you an AI implementation. I'm trying to give you an accurate picture of where AI improves execution in your specific organisation and where it doesn't. If the answer is 'not yet' or 'not here', or 'something else' I'll say so.
Operational depth, not just strategy
I've worked on execution from Fortune 100 boardrooms down to industrial workshops. I know what looks good in a slide and what actually works on the frontline. That gap is usually where transformation fails.
Beyond the diagnostic
Most organisations need more than a one-off assessment. They need tools that keep execution on track as AI becomes part of how they work. That's why I'm building Execution OS: a platform designed to help leadership teams implement and sustain AI-enabled execution.
I've already built and shipped real AI-enabled apps for individual users. The next stage is the B2B multi-user version, and I'm building it the right way: with a small group of organisations who want direct input on what gets built.​
Interested in getting involved?
What clients say about working with me
MEASURABLE OPERATIONAL IMPACT
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"Add that to the calm and controlled environment that they create and the result is a sustained relationship with improved performance and results."
Senior Operations Executive
ENABLING STRATEGIC FOCUS
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"They helped me clarify and focus on my strategy to achieve better results, empowered me to make solid decisions that created outcomes, and have the wisdom and vision to help people thrive and grow."
Regional Director
DIAGNOSTIC RIGOR, NOT GENERIC ADVICE
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"They have the ability to think critically, analyse symptoms and identify root causes. Their approach to coaching is always creative and thought provoking, and their methods produce great insights and plenty of "ah-ha" moments!"
Business Analyst
PRACTICAL SOLUTIONS THROUGH FACILITATION
"They have perfected the art of listening. They not only formulate solutions, but help coach those they work with to come up with quality solutions by asking the right questions at the right time, each bringing more clarity to the situation."
Senior Operations Executive
CAPABILITY TRANSFER, NOT DEPENDENCY
"The transfer of skills to our team has led to improved ways of working at all levels within the region. They are an amazing listener and delivered consistent feedback during all phases of the project. Highly recommended."
Executive Leader
PARTNERSHIP APPROACH
"They are driven to deliver the best for clients. They are an incredible listener and open to hearing all sides of the story. They facilitate transfer of core skills rather than just delivering an outcome as a recommendation for the client."
Regional Vice President
DELIVERING AGILITY THROUGH CHANGE
"They did an incredible job of learning the ins and outs of our company and then leading us through the change process to become more agile."
Executive Leader
I write on AI, execution, and what it actually takes to make change stick in complex organisations. For CXOs and Transformation Leaders who want straight thinking, not hype. No spam, unsubscribe anytime.