Too many initiatives. Shifting priorities. Decisions that get revisited.
We help founders and execution leaders in £5M–£50M companies fix what's breaking execution - then build systems that hold under pressure.
This isn't about doing more. It's about deciding better.
Why ExcellGrowth
Execution strategy that holds under pressure - grounded in measurable outcomes and real operating environments.
Most execution coaches focus on personal productivity or team culture. We specialise in the decision-making layer - how priorities, trade-offs, and cadence interact to create compounding execution or accelerating drift. This requires operational expertise, not coaching certification.
Measurable
outcomes (financial)
Utilities company: Diagnosed problems & opportunities within a key end-to-end process. Identified 20% / £5M p.a. improvement potential (better service at lower cost). Formed and coached a cross-functional client team using operational excellence techniques to deliver £1M+ benefits in first few months.
Measurable
outcomes (capability)
Large retailer: In an award-winning retail transformation programme: designed and implemented a capability transfer model that enabled a consulting team to embed operational excellence practices with 24,000 store colleagues over 18 months. Coached executive regional leadership across three US states during delivery.
Leadership
credibility
Worked with boards and exec teams across complex organisations and scale-ups - where priorities, trade-offs, and pace matter
Diagnosis-led, not generic
We isolate the few failure points creating most execution drag, then redesign decision-making and cadence around them
Makes change
stick
Capability transfer, simple tools, and practical metrics so decisions don’t revert under load
What clients say
MEASURABLE OPERATIONAL IMPACT
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"Add that to the calm and controlled environment that they create and the result is a sustained relationship with improved performance and results."
Senior Operations Executive
ENABLING STRATEGIC FOCUS
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"They helped me clarify and focus on my strategy to achieve better results, empowered me to make solid decisions that created outcomes, and have the wisdom and vision to help people thrive and grow."
Regional Director
DIAGNOSTIC RIGOR, NOT GENERIC ADVICE
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"They have the ability to think critically, analyse symptoms and identify root causes. Their approach to coaching is always creative and thought provoking, and their methods produce great insights and plenty of "ah-ha" moments!"
Business Analyst
PRACTICAL SOLUTIONS THROUGH FACILITATION
"They have perfected the art of listening. They not only formulate solutions, but help coach those they work with to come up with quality solutions by asking the right questions at the right time, each bringing more clarity to the situation."
Senior Operations Executive
CAPABILITY TRANSFER, NOT DEPENDENCY
"The transfer of skills to our team has led to improved ways of working at all levels within the region. They are an amazing listener and delivered consistent feedback during all phases of the project. Highly recommended."
Executive Leader
PARTNERSHIP APPROACH
"They are driven to deliver the best for clients. They are an incredible listener and open to hearing all sides of the story. They facilitate transfer of core skills rather than just delivering an outcome as a recommendation for the client."
Regional Vice President
DELIVERING AGILITY THROUGH CHANGE
"They did an incredible job of learning the ins and outs of our company and then leading us through the change process to become more agile."
Executive Leader
We write on execution, pressure, and decision-making for founders and senior leaders. No spam, unsubscribe anytime.