Introduction

 

At Excell.me Ltd , trading as ExcellGrowth ("us", "we", "our" or the "Company") we value your privacy and the importance of safeguarding your data. This Privacy Policy (the "Policy") describes our privacy practices for the activities set out below. As per your rights, we inform you how we collect, store, access, and otherwise process information relating to individuals. In this Policy, personal data ("Personal Data") refers to any information that on its own, or in combination with other available information, can identify an individual.

 

We comply with the UK GDPR and the Data Protection Act 2018. Where the EU GDPR applies (e.g., to EU visitors), we comply with that too.

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Scope

 

This policy applies to the ExcellGrowth website & services.

 

This policy does not apply to:

• Stand-alone use of ExcellGrowth apps, which have their own privacy policies

• Third-party applications, websites, products, services or platforms that may be accessed through (non-excell.me ltd) links that we may provide to you. These sites are owned and operated independently from us, and they have their own separate privacy and data collection practices. Any Personal Data that you provide to these websites will be governed by the third-party’s own privacy policy. We cannot accept liability for the actions or policies of these independent sites, and we are not responsible for the content or privacy practices of such sites.

 

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Processing Activities

 

This Policy applies when you interact with us by doing any of the following:

• Visit our website(s) that link to this Privacy Policy

• Submit an enquiry/booking form, subscribe to updates, or contact us by email

 

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Personal Data We Collect

 

What Personal Data We Collect

 

When you interact with the Website (including submitting a form), we may collect:

 

• Contact details: name, email address, phone number (if provided)

• Professional details: role, company name, team size (where requested) 

• Enquiry content: information you type into forms (e.g., a summary of your execution challenges) 

• Basic technical data: IP address, browser/device information, and usage data collected via cookies/analytics (where enabled)

 

 

Payments: we do not request card details via the Website for these services. If payment is required, it is typically handled by invoice or a third-party provider agreed with you in writing.

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How We Collect Your Personal Data

 

We collect Personal Data in the following ways:

• Directly from you when you submit a form on the Website (e.g., booking/enquiry forms), subscribe to updates, or contact us by email.

• Automatically when you browse the Website, through cookies and similar technologies (where enabled), which may collect basic technical and usage data such as IP address, device/browser type, pages viewed, and approximate location.

• From third parties only where necessary to operate the Website and communications (for example, Website hosting and form processing providers, newsletter providers, and analytics providers where enabled).

 

We do not use social media login on the Website and we do not collect payment card details via Website forms.

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Device and Usage Data

 

When you visit the ExcellGrowth website, we automatically collect and store information about your visit using browser cookies (files which are sent by us to your computer), or similar technology. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. The Help Feature on most browsers will provide information on how to accept cookies, disable cookies or to notify you when receiving a new cookie. If you do not accept cookies, you may not be able to use some features of our Service and we recommend that you leave them turned on.

 

We also process information when you use our services and products. This information may include:

• IP address

• device/browser type

• approximate location (derived from IP)

• pages viewed and interactions (where analytics are enabled)

• timestamps of visits

• referring page/source (where available)

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Data we collect from third parties

 

We do not generally receive Personal Data about you from third parties. We may receive limited technical or delivery information from our service providers (for example, website hosting, form processing, email/newsletter delivery and analytics providers) to help us operate and secure the Website and communications. If you are referred to us by someone else, we will handle your details in line with this Policy.

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Purpose and Legal Basis for the Processing of Personal Data

 

We collect and use your Personal Data to operate the Website, respond to enquiries and deliver our services, and to improve our communications and Website, using the lawful bases set out below.

 

We process Personal Data for the following purposes and lawful bases:

1. To respond to enquiries and administer bookings (contract / steps prior to entering a contract)

2. To deliver our professional services and provide written outputs (contract)

3.  To run our business operations such as record-keeping, invoicing, and service improvement (legitimate interests)

4.  Website analytics and performance (legitimate interests and/or consent where required for non-essential cookies)

5.  Marketing communications (e.g., Substack/newsletter) (consent — you can unsubscribe at any time)

 

Where we rely on consent, you can withdraw consent at any time.

 

Use of AI tools (optional)

For some services, we may use AI tools to help summarise and synthesise questionnaire responses and notes more efficiently. The diagnosis and recommendations are led by us. Where available, we use confidentiality-first practices (minimising identifiers and sharing only what is necessary), and we opt out of model training where supported. You can opt out of AI use and we will complete the analysis manually.

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Third Party Tools

 

We use third-party providers to host the Website, process forms, and manage communications, including:

• Wix (website hosting, forms, and site infrastructure)

• Substack (newsletter/subscription management, where you choose to subscribe)

 

International Data Transfer and Storage

 

Where possible, we store and process data on servers within the general geographical region where you reside (note: this may not be within the country in which you reside). Your Personal Data may also be transferred to, and maintained on, servers residing outside of your state, province, country or other governmental jurisdiction where the data laws may differ from those in your jurisdiction. We will take appropriate steps to ensure that your Personal Data is treated securely and in accordance with this Policy as well as applicable data protection law. More information about these clauses can be found here: https://eur-lex.europa.eu/legal-content/en/TXT/?uri=CELEX%3A32021D0914

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Sharing and Disclosure

 

We will share your Personal Data with third parties only in the ways set out in this Policy or set out at the point when the Personal Data is collected.

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Legal Requirement

 

We may use or disclose your Personal Data in order to comply with a legal obligation, in connection with a request from a public or government authority, or in connection with court or tribunal proceedings, to prevent loss of life or injury, or to protect our rights or property. Where possible and practical to do so, we will tell you in advance of such disclosure.

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Service Providers and Other Third Parties

 

We share Personal Data with service providers who help us operate the Website and communications (for example, Wix for hosting/forms and Substack for newsletter subscriptions) and any additional providers we engage for email delivery, analytics, security, or invoicing where necessary. We share only what is needed for the relevant service.

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Cookies

 

What are Cookies?

 

A cookie is a small file with information that your browser stores on your device. Information in this file is typically shared with the Website operator and, where used, our analytics or other service providers. The collection of this information may be used in the function of the site and/or to improve your experience.

 

How we use cookies

 

To give you the best experience possible, we use the following types of cookies:

 

Preference

• We use preference cookies to help us remember the way you like to use our service.

• Some cookies are used to personalise content and present you with a tailored experience. For example, location could be used to give you services and offers in your area.

 

Analytics 

• We collect analytics about the types of people who visit our site to improve our service and product.

 

How to control your cookies

 

You can control cookies through your browser settings. Where we use non-essential cookies, we will present a cookie banner allowing you to manage preferences.

 

Functional Cookies

 

These cookies are set to provide the service, application or resource requested. Without these cookies, your request cannot be properly delivered. 

 

 

Retention & Deletion

 

We will only retain your Personal Data for as long as necessary for the purpose for which that data was collected and to the extent required by applicable law. When we no longer need Personal Data, we will remove it from our systems and/or take steps to anonymise it.

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Merger or Acquisition

 

If we are involved in a merger, acquisition or asset sale, your personal information may be transferred. We will provide notice before your personal information is transferred and becomes subject to a different Privacy Policy. Under certain circumstances, we may be required to disclose your personal information if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

 

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How We Keep Your Data Safe

 

We have appropriate organisational safeguards and security measures in place to protect your Personal Data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.

 

The communication between your browser and our website uses a secure encrypted connection wherever your Personal Data is involved.

 

We require any third party who is contracted to process your Personal Data on our behalf to have security measures in place to protect your data and to treat such data in accordance with the law.

 

In the unfortunate event of a Personal Data breach, we will notify you and any applicable regulator when we are legally required to do so.

 

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Children's Privacy

 

This Website is not intended for children and we do not knowingly collect Personal Data from children.

 

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Your Rights for Your Personal Data

 

If you are in the UK (and in many cases the EEA), you may have rights including:

 

• access to your Personal Data

• correction of inaccurate data

• deletion (in certain circumstances)

• restriction of processing (in certain circumstances)

• data portability (in certain circumstances)

• objection to processing based on legitimate interests (in certain circumstances)

• withdrawal of consent (where processing is based on consent)

  You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

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Withdrawing Consent

 

If you have consented to our processing of your Personal Data, you have the right to withdraw your consent at any time, free of charge, such as where you wish to opt out from marketing messages that you receive from us. If you wish to withdraw your consent, please contact us using the information found at the bottom of this page.

 

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How to Exercise Your Rights

 

You can make a request to exercise any of these rights in relation to your Personal Data by sending a request to us using the contact details below.

 

For your own privacy and security, at our discretion, we may require you to prove your identity before providing the requested information

 

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Changes

 

We may modify this Policy at any time. If we make changes to this Policy then we will post an updated version of this Policy at this website. When using our services, you will be asked to review and accept our Privacy Policy. In this manner, we may record your acceptance and notify you of any future changes to this Policy.

 

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Contact Us

 

To request a copy for your information, unsubscribe from our email list, request for your data to be deleted, or ask a question about your data privacy, we've made the process simple:

 

To contact us, please email privacy@excell.me

 

Alternatively, you can write to us at:

Data protection contact at Excell.me Ltd

5 High Green, Great Shelford, Cambridge, CB22 5EG, Cambridgeshire

 

Last Updated: 19 Jan 2026