Short version: your private content (goals, habits, journal content and obstacles) stay with you (stored on your device and in your private iCloud/CloudKit). We do not have access to your private content. We process limited technical identifiers to support notifications and subscriptions. We don’t sell data and we don’t use it for ads.

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Background

 

We have developed a standalone iOS / macOS app called "Achieve Results | ExcellGrowth" to help people improve personal performance through definition and tracking of goals and habits, journalling of progress, identification of improvement opportunities and navigating obstacles to growth.

 

A key principle is to enable app users to have privacy and control over the personal information they store in the app.

 

User-generated content is entered and stored in the app by its users, and this is stored in each user's own private iCloud database, which is hosted by Apple. 

 

This data is handled by Apple and subject to the service and privacy agreements the app user has in place with Apple. This is a similar arrangement to the way Apple users store other private personal information in iCloud such as photos, notes, reminders and files. Users are in control of their personal data in the app, including deletion if they wish. 

 

As this personal data is not shared with us, the wider privacy policy clauses applicable to the ExcellGrowth website do not apply to stand-alone use of the app.

 

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Pseudonymous identifiers we process

 

We process limited pseudonymous technical identifiers (for example, a push notification token and a subscription/customer identifier) to operate notifications and subscription support. These identifiers do not include the content of your goals/habits/journal entries/obstacles stored in iCloud.​

 

Pseudonymous device identifier / push token

 

Used to deliver push notifications (if you opt in). Stored/processed by Firebase Cloud Messaging.

 

Pseudonymous subscription/customer identifier

 

Used to help with subscription and billing support. Stored/processed by RevenueCat. If you contact us for support, we may ask you to share the identifier shown in the app’s Settings.

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Potential personal data sharing scenarios under user control

 

The app contains optional links to the ExcellGrowth website (for example, to provide feedback or book a call).

 

By tapping on such a link, and visiting the ExcellGrowth website:

• No data is automatically transferred or copied from the app to the website.

• The website privacy policy applies to any subsequent sharing of personal data with the ExcellGrowth website by the user e.g. entering details into a form.

 

It is possible that app users may share views of their data with us and other parties through mechanisms such as screen sharing: in person or via online means (such as FaceTime video calls). 

 

This is entirely at user discretion and within user control, and will not automatically happen unless the user explicitly initiates it.

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Service providers

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We use service providers to operate the app: Apple iCloud/CloudKit for storage and syncing, Firebase Cloud Messaging for push notifications (if enabled), and RevenueCat to manage subscriptions and help with billing support.

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Legal basis (UK & EU)

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We use contract/legitimate interests to run the app and provide support, and consent where required for optional features such as notifications.

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Data retention & deletion

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Your app content is stored on your device and in your private iCloud/CloudKit database. We do not store your data on our servers. You may delete your data by deleting the Application from each device and removing it from iCloud. 

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Use by minors

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The app is designed for general audiences. It does not collect personal data on our servers and does not require an account. If you are a parent or guardian and have questions about your child’s use of the app, please contact us.

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Changes

 

We may modify this Policy at any time. If we make changes to this Policy then we will post an updated version of this Policy at this website. When using our services, you will be asked to review and accept our Privacy Policy. In this manner, we may record your acceptance and notify you of any future changes to this Policy.

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Contact

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​Excell.me Ltd trading as ExcellGrowth

Email: privacy@excell.me

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Last updated: 19 Jan 2026